Our bunny, Vanderbilt, is thrilled to announce his female alter-ego, Freckles, has been invited into the world of Tattly!
Tattly is an awesome temporary tattoo project started by Tina Roth Eisenberg (aka SwissMiss). Floor 4 Projects is honored to join the ranks of this all-star lineup of Tattly designers. Freckles comes in sets of 2, an 8-card set and an egg carton set. Click on the images below to purchase from Tattly’s site.
Easter is coming! Let’s tattoo!
In preparation for our website (which should finally be up and running next month!), I’ve been scoping out display images for inspiration. I’m preparing to photograph our own display of our first product line, which will hopefully offer a twist to the typical online shop experience.
I came across these great vintage shots of supermarkets through my search. I totally get lost in these images, particularly in the signage and the pastels.
Images: Supermarket Pastels, Unknown Location, 1960 | Foodomat 10 | Arrowhead Drinking Water, 1950’s | Sunkist Grocery Store Display, 1940’s | Your Garden Room, Safeway, 1953 | Piggly Wiggly Newsstand, 1959 | Mayfair Supermarket Cookie Display, 1950’s | Sunbrite Cleanser, 1940
Today Pantone announced Tangerine Tango, a vivacious, enticing hue, as the color of the year for 2012. I happened to pick up our hand printed hang tags yesterday, which’ll be used for our first product line. Below is a sneak peek of one of the tags. I see some similarities…
FL4 Projects participates in its second event of the season, the Brooklyn Night Bazaar, Saturday, December 17th (5pm-1am) at 149 Kent Ave in Williamsburg. The Hold Steady plays along with a bunch of other bands. There will be tons of local food, independent design and much, much more. Come hang out!
We’re pleased to announce a few FL4 items will be at the 3rd Ward Handmade Holiday Craft Fair next Saturday, December 10th (noon-6pm) in Bushwick. Go stock up on local, handmade goods. They always make the best presents. A big thank you to Kayrock Screenprinting for inviting us to share some space at their table! (Click on the image below for more information and directions to 3rd Ward.)
We are in the throws of creating a small collection of wooden furnishings for FL4’s new product line. Through our research and development, we discovered these charming antique button sample cards, which were once used by salesmen a very long time ago (c. 1920). The shapes, the colors and the handwritten product numbers are really quite beautiful.
A special thank you to Sunny Buttons who provided all button card images.View her etsy shop here and stock up on some gorgeous buttons!
Symbol of child carrying two wine bottles. © Floor 4 Projects, 2011 | Rue Mouffetard, Paris by Henri Cartier-Bresson, 1954
An impromptu product shot from inside the studio during the breakdown of a brief art installation.
We have been undergoing some renovations here at FL4 to make the studio better organized and more pleasant to work in. We just acquired two beautiful Karl Blossfeldt prints to hang on the walls. I love Blossfeldt’s prints because they evoke so many visual parallels. This bold leaf immediately reminded me of Matisse’s cutouts.
Karl Blossfeldt, Plate #37: Achillea umbellata (magnified 30 times), Photogravure, printed in 1928 | Henri Matisse, Algue rouge sur fond bleu ciel, signed and numbered ‘Matisse 52’, gouache, watercolour and collage on paper, 1952
